The influence of coupon duration on consumers' redemption behavior and brand profitability (Q2329485)
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scientific article; zbMATH DE number 7119023
| Language | Label | Description | Also known as |
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| default for all languages | No label defined |
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| English | The influence of coupon duration on consumers' redemption behavior and brand profitability |
scientific article; zbMATH DE number 7119023 |
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The influence of coupon duration on consumers' redemption behavior and brand profitability (English)
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17 October 2019
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analytics
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behavioral OR
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OR in marketing
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pricing
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retailing
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0.8115838766098022
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0.784054696559906
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0.7236708402633667
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0.7128362655639648
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