An Analysis of “Buy <i>X</i>, Get One Free” Reward Programs (Q5031664)

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scientific article; zbMATH DE number 7474586
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An Analysis of “Buy <i>X</i>, Get One Free” Reward Programs
scientific article; zbMATH DE number 7474586

    Statements

    An Analysis of “Buy <i>X</i>, Get One Free” Reward Programs (English)
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    16 February 2022
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    customer reward program
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    redemption threshold
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    finite expiration term
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    purchase acceleration
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    forward-looking consumer
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    dynamic programming
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    transaction utility
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