Analysis of the effectiveness of manufacturer-sponsored retailer gift cards in supply chains (Q2355951)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Analysis of the effectiveness of manufacturer-sponsored retailer gift cards in supply chains |
scientific article |
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Analysis of the effectiveness of manufacturer-sponsored retailer gift cards in supply chains (English)
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28 July 2015
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pricing
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retail
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supply chain management
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