Analysis of the effectiveness of manufacturer-sponsored retailer gift cards in supply chains (Q2355951)
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scientific article; zbMATH DE number 6466471
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| default for all languages | No label defined |
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| English | Analysis of the effectiveness of manufacturer-sponsored retailer gift cards in supply chains |
scientific article; zbMATH DE number 6466471 |
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Analysis of the effectiveness of manufacturer-sponsored retailer gift cards in supply chains (English)
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28 July 2015
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pricing
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retail
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supply chain management
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0.8317598104476929
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0.8094688057899475
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0.7987268567085266
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0.7431385517120361
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0.7405586838722229
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