Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach (Q2253365)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach |
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Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach (English)
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27 July 2014
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game theory
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cooperative advertising
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pricing
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Stackelberg equilibrium
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Nash equilibrium
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