Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach (Q2253365)
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scientific article; zbMATH DE number 6321825
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| English | Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach |
scientific article; zbMATH DE number 6321825 |
Statements
Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach (English)
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27 July 2014
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game theory
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cooperative advertising
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pricing
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Stackelberg equilibrium
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Nash equilibrium
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0.9869554
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0.9526194
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0.94590575
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0.9458053
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0.9439214
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0.9246117
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0.92406803
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0.9196613
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0.9159258
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