Pricing and two-tier advertising with one manufacturer and one retailer (Q1011237)
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scientific article; zbMATH DE number 5541416
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| English | Pricing and two-tier advertising with one manufacturer and one retailer |
scientific article; zbMATH DE number 5541416 |
Statements
Pricing and two-tier advertising with one manufacturer and one retailer (English)
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8 April 2009
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two-tier advertising
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pricing decisions
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Stackelberg game
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manufacturer-retailer supply chain
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