Co-op advertising models in manufacturer-retailer supply chains: A game theory approach (Q5955081)
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scientific article; zbMATH DE number 1703119
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Co-op advertising models in manufacturer-retailer supply chains: A game theory approach |
scientific article; zbMATH DE number 1703119 |
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Co-op advertising models in manufacturer-retailer supply chains: A game theory approach (English)
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7 February 2002
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decision analysis
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game theory
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co-op advertising
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equilibrium
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coordination
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bargaining problems
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utilities
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