Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
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Publication:5955081
DOI10.1016/S0377-2217(00)00327-1zbMath0989.90083OpenAlexW2045105225MaRDI QIDQ5955081
Publication date: 7 February 2002
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/s0377-2217(00)00327-1
Management decision making, including multiple objectives (90B50) Utility theory (91B16) Other game-theoretic models (91A40)
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Cites Work
- Managing buyer-seller system cooperation with quantity discount considerations
- The Bargaining Problem
- Cone extremal solutions of multi-payoff games with cross-constrained strategy sets
- Feature Article—Aggregate Advertising Models: The State of the Art
- Risk Aversion in the Small and in the Large
- A Cooperative Game Theory Model of Quantity Discounts
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