Cooperative advertising and pricing in an O2O supply chain with buy‐online‐and‐pick‐up‐in‐store
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Cites work
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- Impact of an ``online-to-store channel on demand allocation, pricing and profitability
- Online and offline cooperation under buy-online, pick-up-in-store: pricing and inventory decisions
- Optimal advertising decisions for promoting retail and online channels in a dynamic framework
- Optimal online channel strategies for a hotel considering direct booking and cooperation with an online travel agent
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- Pricing and quality level decisions of substitutable products in online and traditional selling channels: game‐theoretical approaches
Cited in
(14)- Online cooperative promotion and cost sharing policy under supply chain competition
- Online and offline cooperation under buy-online, pick-up-in-store: pricing and inventory decisions
- Effects of consumer loyalty and product web compatibility on cooperative advertising and pricing policies in a dual-channel supply chain
- scientific article; zbMATH DE number 6796321 (Why is no real title available?)
- Pricing and entry strategies for competitive firms with optimistic entrant
- Cooperation strategy for an online travel platform with value‐added service provision under demand uncertainty
- Effect of the buy‐online‐and‐pickup‐in‐store option on pricing and ordering decisions during online shopping carnivals
- Should an online manufacturer partner with a competing or noncompeting retailer for physical showrooms?
- Optimal ordering decisions for an omnichannel retailer with ship‐to‐store and ship‐from‐store
- An analysis of price strategies with price matching in the presence of showrooming
- Equilibrium decisions for fresh product supply chain considering consumers' freshness preference
- Effects of accrual constraints in cooperative advertising programs for distribution channels with one manufacturer and two retailers
- Optimal cooperative global-local advertising with complementary effects in a two-echelon supply chain: a bi-level programming approach
- Designing buy-online-and-pick-up-in-store (BOPS) contract of dual-channel low-carbon supply chain considering consumers' low-carbon preference
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