scientific article; zbMATH DE number 6796321

MaRDI QIDQ5371683zbMATH OpenFDO

Authors Lei Jiang, Huaguo Shi, Wei Chen

Publication date 20 October 2017

zbMATH Keywords

cooperative advertisingorder strategyrisk-neutraluncertain demand

Mathematics Subject Classification ID

Inventory, storage, reservoirs (90B05) Marketing, advertising (90B60) Cooperative games (91A12)

Recommendations

• scientific article; zbMATH DE number 6001175
• Retailer's order policy and channel coordination question based on cooperative advertising
• On a cooperative advertising model for a supply chain with one manufacturer and one retailer
• Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
• Modelling cooperative advertising decisions in a manufacturer-distributor-retailer supply chain using game theory
• Coordination models of cooperative advertising under stochastic demand in a one-manufacturer two-retailer supply chain system
• Cooperative advertising with accrual rate in a dynamic supply chain
• scientific article; zbMATH DE number 5631017
• Cooperative advertising in a dynamic retail market oligopoly
• Cooperative advertising and pricing in an O2O supply chain with buy‐online‐and‐pick‐up‐in‐store

Cited in

(3)

• scientific article; zbMATH DE number 6001175 (Why is no real title available?)
• Optimal cooperative advertising integration strategy for organizations adding a direct online channel
• Retailer's order policy and channel coordination question based on cooperative advertising

This page was built for publication:

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q5371683)