Cooperative advertising in a dynamic retail market oligopoly
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Publication:385162
DOI10.1007/s13235-012-0053-8zbMath1276.91033MaRDI QIDQ385162
Suresh P. Sethi, Anshuman Chutani
Publication date: 29 November 2013
Published in: Dynamic Games and Applications (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s13235-012-0053-8
channel coordination; cooperative advertising; feedback Stackelberg equilibrium; Nash differential game; retail level competition; Robinson-Patman act; sales-advertising dynamics; Sethi model; Stackelberg differential game
91A10: Noncooperative games
91A65: Hierarchical games (including Stackelberg games)
91A23: Differential games (aspects of game theory)
91A40: Other game-theoretic models
90B60: Marketing, advertising
Related Items
Equilibrium Pricing, Advertising, and Quality Strategies in a Platform Service Supply Chain, Feedback Stackelberg--Nash Equilibria in Mixed Leadership Games with an Application to Cooperative Advertising, A Feedback Stackelberg Game of Cooperative Advertising in a Durable Goods Oligopoly, The Maximum Principle for Global Solutions of Stochastic Stackelberg Differential Games, Dynamic oligopoly with sticky prices: off-steady-state analysis, Dynamic cooperative advertising under manufacturer and retailer level competition, Global solutions of stochastic Stackelberg differential games under convex control constraint, Cooperative advertising models in supply chain management: a review, Supply chain coordination through integration of innovation effort and advertising support, A survey of game-theoretic models of cooperative advertising, Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer, Modelling cooperative advertising decisions in a manufacturer-distributor-retailer supply chain using game theory
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