Cooperative advertising in a dynamic retail market oligopoly
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Publication:385162
DOI10.1007/s13235-012-0053-8zbMath1276.91033MaRDI QIDQ385162
Suresh P. Sethi, Anshuman Chutani
Publication date: 29 November 2013
Published in: Dynamic Games and Applications (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s13235-012-0053-8
channel coordination; cooperative advertising; feedback Stackelberg equilibrium; Nash differential game; retail level competition; Robinson-Patman act; sales-advertising dynamics; Sethi model; Stackelberg differential game
91A10: Noncooperative games
91A65: Hierarchical games (including Stackelberg games)
91A23: Differential games (aspects of game theory)
91A40: Other game-theoretic models
90B60: Marketing, advertising
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