Cooperative advertising in a dynamic retail market oligopoly
DOI10.1007/S13235-012-0053-8zbMATH Open1276.91033OpenAlexW3123057635MaRDI QIDQ385162FDOQ385162
Suresh P. Sethi, Anshuman Chutani
Publication date: 29 November 2013
Published in: Dynamic Games and Applications (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s13235-012-0053-8
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channel coordinationcooperative advertisingfeedback Stackelberg equilibriumNash differential gameretail level competitionRobinson-Patman actsales-advertising dynamicsSethi modelStackelberg differential game
Noncooperative games (91A10) Differential games (aspects of game theory) (91A23) Marketing, advertising (90B60) Other game-theoretic models (91A40) Hierarchical games (including Stackelberg games) (91A65)
Cites Work
- Competitive dynamic advertising. A modification of the Case game
- Integrated marketing communications in markets with uncertainty and competition
- An oligopoly model of dynamic advertising competition
- Retail promotions with negative brand image effects: Is cooperation possible?
- Competitive advertising under uncertainty: a stochastic differential game approach
- Optimal advertising and pricing in a dynamic durable goods supply chain
- Advertising Competition in a Dynamic Oligopoly with Multiple Brands
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- Building Brand Awareness in Dynamic Oligopoly Markets
- Optimizing Advertising Expenditures in a Dynamic Duopoly
- Deterministic and stochastic optimization of a dynamic advertising model
- Cooperative advertising in a marketing channel
- Differential games with mixed leadership: The open-loop solution
- Retail competition and cooperative advertising
Cited In (16)
- A survey of game-theoretic models of cooperative advertising
- Dynamic oligopoly with sticky prices: off-steady-state analysis
- Cooperative advertising in a marketing channel
- Global solutions of stochastic Stackelberg differential games under convex control constraint
- Title not available (Why is that?)
- Modelling cooperative advertising decisions in a manufacturer-distributor-retailer supply chain using game theory
- Cooperative advertising models in supply chain management: a review
- Title not available (Why is that?)
- Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer
- Title not available (Why is that?)
- The Maximum Principle for Global Solutions of Stochastic Stackelberg Differential Games
- Feedback Stackelberg--Nash Equilibria in Mixed Leadership Games with an Application to Cooperative Advertising
- Equilibrium Pricing, Advertising, and Quality Strategies in a Platform Service Supply Chain
- Supply chain coordination through integration of innovation effort and advertising support
- Dynamic cooperative advertising under manufacturer and retailer level competition
- A Feedback Stackelberg Game of Cooperative Advertising in a Durable Goods Oligopoly
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