Optimizing Advertising Expenditures in a Dynamic Duopoly
DOI10.1287/OPRE.27.4.682zbMATH Open0412.90039OpenAlexW2022058933MaRDI QIDQ4199825FDOQ4199825
Authors: Kenneth R. Deal 
Publication date: 1979
Published in: Operations Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1287/opre.27.4.682
game theoretic modelmarketingfinite planning horizondynamic duopolynon-zero-sum differential gamecomputation of optimal strategyoptimization of advertising expenditures
Differential games (aspects of game theory) (91A23) Other game-theoretic models (91A40) Operations research and management science (90B99)
Cited In (35)
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- Partially-observed bilinear nonzero-sum stochastic differential game with affine-quadratic discounted payoff and application to competitive advertising
- Retail competition and cooperative advertising
- Infinite-time partially observed nonzero-sum bilinear affine-quadratic stochastic differential game and its application to competitive advertising
- Cooperative advertising in a dynamic retail market oligopoly
- A review of dynamic Stackelberg game models
- Algorithms for marketing-mix optimization
- Pricing and advertising of private and national brands in a dynamic marketing channel
- Differential game models in management science
- Dynamics of an advertising competition model with sales promotion
- Optimal pricing and advertising in a durable-good duopoly
- On Pure-Strategy Nash Equilibria in a Duopolistic Market Share Model
- Feedback competitive advertising strategies with a general objective function
- Formulating dynamic strategies using decision calculus
- Modelling cooperative advertising decisions in a manufacturer-distributor-retailer supply chain using game theory
- A duopolistic model of dynamic competitive advertising
- SHELF-SPACE ALLOCATION AND ADVERTISING DECISIONS IN THE MARKETING CHANNEL: A DIFFERENTIAL GAME APPROACH
- Dynamic promotional budgeting and media allocation
- Recent developments in dynamic advertising research
- Dynamic advertising games in duopolies under one-step-ahead optimal control
- An empirical study on the Lanchester model of combat for competitive advertising decisions
- Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
- ADVERTISING IN A COMPETITIVE PRODUCT LINE
- Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: a generalized analytic approach
- The Leitmann-Schmitendorf advertising differential game
- A pulsing model of advertising competition: A game theoretic approach. I: Theoretical foundation
- A pulsing model of advertising competition: A game theoretic approach. II: Empirical application and findings
- Differential game models of advertising competition
- Dynamics of duopoly models with undecided clients under decentralized affine feedback advertising policies
- A dynamic model for advertising and pricing competition between national and store brands
- On the dynamic duopoly model of non-price competition
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- Control theory and the dynamics of the firm. A survey
- Determining the optimal return on investment for an advertising compaign
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