Optimizing Advertising Expenditures in a Dynamic Duopoly
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Publication:4199825
Cited in
(35)- Optimal pricing and advertising in a durable-good duopoly
- Optimal management of fringe entry over time
- On the dynamic duopoly model of non-price competition
- Dynamics of duopoly models with undecided clients under decentralized affine feedback advertising policies
- Partially-observed bilinear nonzero-sum stochastic differential game with affine-quadratic discounted payoff and application to competitive advertising
- Differential game models of advertising competition
- Pricing and advertising of private and national brands in a dynamic marketing channel
- scientific article; zbMATH DE number 1047227 (Why is no real title available?)
- Retail competition and cooperative advertising
- A duopolistic model of dynamic competitive advertising
- A dynamic model for advertising and pricing competition between national and store brands
- Differential game models in management science
- Algorithms for marketing-mix optimization
- Infinite-time partially observed nonzero-sum bilinear affine-quadratic stochastic differential game and its application to competitive advertising
- Modelling cooperative advertising decisions in a manufacturer-distributor-retailer supply chain using game theory
- Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
- Dynamic advertising games in duopolies under one-step-ahead optimal control
- Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: a generalized analytic approach
- scientific article; zbMATH DE number 1208133 (Why is no real title available?)
- An empirical study on the Lanchester model of combat for competitive advertising decisions
- Cooperative advertising in a dynamic retail market oligopoly
- A review of dynamic Stackelberg game models
- Dynamic promotional budgeting and media allocation
- Control theory and the dynamics of the firm. A survey
- Determining the optimal return on investment for an advertising compaign
- Feedback competitive advertising strategies with a general objective function
- Dynamics of an advertising competition model with sales promotion
- Recent developments in dynamic advertising research
- SHELF-SPACE ALLOCATION AND ADVERTISING DECISIONS IN THE MARKETING CHANNEL: A DIFFERENTIAL GAME APPROACH
- The Leitmann-Schmitendorf advertising differential game
- On pure-strategy Nash equilibria in a duopolistic market share model
- A pulsing model of advertising competition: A game theoretic approach. I: Theoretical foundation
- A pulsing model of advertising competition: A game theoretic approach. II: Empirical application and findings
- Formulating dynamic strategies using decision calculus
- ADVERTISING IN A COMPETITIVE PRODUCT LINE
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