Optimizing Advertising Expenditures in a Dynamic Duopoly
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Publication:4199825
DOI10.1287/opre.27.4.682zbMath0412.90039OpenAlexW2022058933MaRDI QIDQ4199825
Publication date: 1979
Published in: Operations Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1287/opre.27.4.682
marketingfinite planning horizongame theoretic modeldynamic duopolynon-zero-sum differential gamecomputation of optimal strategyoptimization of advertising expenditures
Differential games (aspects of game theory) (91A23) Other game-theoretic models (91A40) Operations research and management science (90B99)
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