Dynamics of an advertising competition model with sales promotion

DOI10.1016/J.CNSNS.2016.05.007zbMath1473.90078OpenAlexW2360348439MaRDI QIDQ2004784

Guirong Jiang, Hui Jiang, Zhao-sheng Feng

Publication date: 7 October 2020

Published in: Communications in Nonlinear Science and Numerical Simulation (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.cnsns.2016.05.007

zbMATH Keywords

bifurcationperiodic solutionmarketingflip bifurcationadvertising competing modelsales promotion

Mathematics Subject Classification ID

Qualitative investigation and simulation of ordinary differential equation models (34C60) Marketing, advertising (90B60)

Related Items (2)

Dynamics of a nonlinear differential advertising model with single parameter sales promotion strategy ⋮ Complexity of sales effort and carbon emission reduction effort in a two-parallel household appliance supply chain model

Cites Work

• Unnamed Item
• Unnamed Item
• Unnamed Item
• Pulsation in a competitive model of advertising-firm's cost interaction
• \(D_{3}\)-equivariant coupled advertising oscillators model
• Nonlinear oscillations, dynamical systems, and bifurcations of vector fields
• A model and solution method for multi-period sales promotion design.
• A duopolistic model of dynamic competitive advertising
• Effects of promotion cost sharing policy with the sales learning curve on supply chain coordination
• Competitive advertising under uncertainty: a stochastic differential game approach
• Recent developments in dynamic advertising research
• Contract type and decision right of sales promotion in supply chain management with a capital constrained retailer
• Advertising Competition in a Dynamic Oligopoly with Multiple Brands
• Optimal Dynamic Advertising Policy for New Products
• Optimizing Advertising Expenditures in a Dynamic Duopoly
• An Operations-Research Study of Sales Response to Advertising

This page was built for publication: Dynamics of an advertising competition model with sales promotion