Optimal Dynamic Advertising Policy for New Products
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Publication:3116024
DOI10.1287/mnsc.1060.0585zbMath1232.90239OpenAlexW2153887873MaRDI QIDQ3116024
Trichy V. Krishnan, Dipak C. Jain
Publication date: 21 February 2012
Published in: Management Science (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1287/mnsc.1060.0585
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