Cooperative advertising in social networks with positive externalities
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Publication:6053137
DOI10.1002/nav.22043zbMath1528.90129OpenAlexW4205749785MaRDI QIDQ6053137
No author found.
Publication date: 18 October 2023
Published in: Naval Research Logistics (NRL) (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1002/nav.22043
social networkscooperative advertisingBonacich centralitypositive externalityoperations research in marketing
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Cites Work
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