Coordinating advertising and pricing in a manufacturer-retailer channel
From MaRDI portal
Publication:1014999
DOI10.1016/j.ejor.2008.07.014zbMath1159.91372MaRDI QIDQ1014999
Publication date: 30 April 2009
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2008.07.014
91B24: Microeconomic theory (price theory and economic markets)
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Cites Work
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