Strategic upfront marketing channel integration as an entry barrier
From MaRDI portal
Publication:1926811
DOI10.1016/j.ejor.2012.02.041zbMath1253.90127MaRDI QIDQ1926811
Publication date: 29 December 2012
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2012.02.041
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Cites Work
- Intrafirm trade, arm's-length transfer pricing rule, and coordination failure
- A note on competitive supply chains with generalised supply costs
- A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
- Strategic interactions between channel structure and demand enhancing services
- Coordinating advertising and pricing in a manufacturer-retailer channel
- Price competition with integrated and decentralized supply chains
- Coordinating pricing and production decisions in the presence of price competition
- Strategic Transfer Pricing
- Entry Deterrence and the Free Rider Problem
