A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
From MaRDI portal
Publication:713102
DOI10.1016/j.ejor.2010.11.014zbMath1250.90044OpenAlexW2093263919MaRDI QIDQ713102
Mir Mehdi SeyedEsfahani, Maryam Biazaran, Mohsen Gharakhani
Publication date: 26 October 2012
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2010.11.014
Applications of game theory (91A80) Transportation, logistics and supply chain management (90B06) Marketing, advertising (90B60)
Related Items (44)
An analysis of supply chain decisions with asymmetrical retailers : effects of disruptions and static service cost on coordination mechanism ⋮ Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer ⋮ Informative advertising in a distribution channel ⋮ A pricing strategy of e-commerce advertising cooperation in the Stackelberg game model with different market power structure ⋮ Pricing and sales-effort investment under bi-criteria in a supply chain of virtual products involving risk ⋮ Information disclosure strategies for the intermediary and competitive sellers ⋮ Pricing decisions in dual-channel supply chain with one manufacturer and multiple retailers: A game-theoretic approach ⋮ Strategic upfront marketing channel integration as an entry barrier ⋮ Game theoretical perspectives on pricing decisions in asymmetric competing supply chains ⋮ Channel coordination under Nash bargaining fairness concerns in differential games of goodwill accumulation ⋮ Research on demand forecasting information sharing strategy of closed-loop supply chain considering advertising effect ⋮ The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers ⋮ Cooperative advertising to induce strategic customers for purchase at the full price ⋮ Pricing strategies for O2O business model considering service spillover and power structures ⋮ Cooperative advertising and pricing in an O2O supply chain with buy‐online‐and‐pick‐up‐in‐store ⋮ A Fast Approach to Solve Matrix Games with Payoffs of Trapezoidal Fuzzy Numbers ⋮ A game theoretic approach for pricing and advertising of an integrated product family in a duopoly ⋮ A joint dynamic pricing, advertising, and production model with inventory-level-dependent goodwill ⋮ Cooperative advertising and coordination in a supply chain: the role of Nash bargaining fairness concerns ⋮ Payment policy for a three-echelon supply chain management under advertisement-driven demand ⋮ Is third-party remanufacturing necessarily harmful to the original equipment manufacturer? ⋮ Coordination via cost and revenue sharing in manufacturer-retailer channels ⋮ Unnamed Item ⋮ Coordination of cooperative advertising in a two-period fashion and textiles supply chain ⋮ On advertising games and spillover in service systems ⋮ Coordination of advertising free riding in hybrid channel supply chain ⋮ Channel coordination with cooperative advertising considering effect of advertising on willingness to pay ⋮ Dynamic pricing and promotion expenditures in an EOQ model of perishable products ⋮ When should a manufacturer set its direct price and wholesale price in dual-channel supply chains? ⋮ Asymmetric relationships with symmetric suppliers: strategic choice of supply chain price leadership in a competitive market ⋮ Stochastic dynamic pricing and advertising in isoelastic oligopoly models ⋮ Cooperative advertising with accrual rate in a dynamic supply chain ⋮ A fast approach to compute fuzzy values of matrix games with payoffs of triangular fuzzy numbers ⋮ Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach ⋮ Cooperative advertising models in supply chain management: a review ⋮ A survey of game-theoretic models of cooperative advertising ⋮ A game theoretic approach to coordination of pricing, advertising, and inventory decisions in a competitive supply chain ⋮ Optimal production and distribution policies for a two-stage supply chain with imperfect items and price- and advertisement-sensitive demand: a note ⋮ Modelling pricing, vertical co-op advertising and quality improvement in a non-cooperative three-echelon supply chain using game theory approach ⋮ An inventory model for coordinating ordering, pricing and advertisement policy for an advance sales system ⋮ Advertising and Pricing Policies in a Two-Echelon Supply Chain with a Capital-Constrained Retailer ⋮ Possibilistic cooperative advertising and pricing games for a two-echelon supply chain ⋮ Periodicity of pricing and marketing efforts in a distribution channel ⋮ Analysis of the effectiveness of manufacturer-sponsored retailer gift cards in supply chains
Cites Work
- Pricing and two-tier advertising with one manufacturer and one retailer
- Coordinating advertising and pricing in a manufacturer-retailer channel
- Equilibrium pricing and advertising strategies in a marketing channel
- A differential game of retailer promotions.
- Channel coordination over time: Incentive equilibria and credibility
- On the coordination of dynamic marketing channels and two-part tariffs
- Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
- STACKELBERG LEADERSHIP IN A MARKETING CHANNEL
- The Bargaining Problem
- Optimal cooperative advertising integration strategy for organizations adding a direct online channel
- EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
- Information Distortion in a Supply Chain: The Bullwhip Effect
- Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
This page was built for publication: A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
