A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
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Publication:713102
DOI10.1016/j.ejor.2010.11.014zbMath1250.90044MaRDI QIDQ713102
Mir Mehdi SeyedEsfahani, Maryam Biazaran, Mohsen Gharakhani
Publication date: 26 October 2012
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2010.11.014
91A80: Applications of game theory
90B06: Transportation, logistics and supply chain management
90B60: Marketing, advertising
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