Channel coordination with cooperative advertising considering effect of advertising on willingness to pay
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Publication:1743544
DOI10.1007/s10957-018-1217-5zbMath1398.90090OpenAlexW2783268387MaRDI QIDQ1743544
Amir Farshbaf-Geranmayeh, Ata Allah Taleizadeh, Masoud Rabbani
Publication date: 13 April 2018
Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s10957-018-1217-5
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- Cooperative advertising models in supply chain management: a review
- A survey of game-theoretic models of cooperative advertising
- A New Product Adoption Model with Price, Advertising, and Uncertainty
- Cooperative advertising to induce strategic customers for purchase at the full price
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