Channel coordination with cooperative advertising considering effect of advertising on willingness to pay
DOI10.1007/S10957-018-1217-5zbMATH Open1398.90090OpenAlexW2783268387MaRDI QIDQ1743544FDOQ1743544
Authors: Amir Farshbaf-Geranmayeh, M. Rabbani, Ata Allah Taleizadeh 
Publication date: 13 April 2018
Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s10957-018-1217-5
Recommendations
- Coordinating advertising and pricing in a manufacturer-retailer channel
- Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach
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- A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
- Coordination of advertising in supply chain management with cooperating manufacturer and retailers
Nonlinear programming (90C30) Noncooperative games (91A10) Marketing, advertising (90B60) Consumer behavior, demand theory (91B42) Inventory, storage, reservoirs (90B05) Other game-theoretic models (91A40)
Cites Work
- A New Product Adoption Model with Price, Advertising, and Uncertainty
- Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach
- A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
- A survey of game-theoretic models of cooperative advertising
- Incentives for retailer promotion in a marketing channel
- Title not available (Why is that?)
- Equilibrium pricing and advertising strategies in a marketing channel
- On a cooperative advertising model for a supply chain with one manufacturer and one retailer
- Cooperative advertising models in supply chain management: a review
- Cooperative advertising to induce strategic customers for purchase at the full price
Cited In (6)
- Quality improvement vs. advertising support: which strategy works better for a manufacturer?
- How cooperative advertising interacts with distributional contracts in a dual-channel system
- Modeling brand advertising with heterogeneous consumer response: channel implications
- Coordinating advertising and pricing in a manufacturer-retailer channel
- Determining the price and refund of products in a supply chain with quality and advertising costs in a fuzzy environment
- Optimal cooperative advertising integration strategy for organizations adding a direct online channel
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