Channel coordination with cooperative advertising considering effect of advertising on willingness to pay

DOI10.1007/S10957-018-1217-5MaRDI QIDQ1743544zbMATH OpenOpenAlexFDO

Authors Amir Farshbaf-Geranmayeh, M. Rabbani, Ata Allah Taleizadeh

Publication date 13 April 2018

Published in Journal of Optimization Theory and Applications (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/s10957-018-1217-5

zbMATH Keywords

game theorypricingwillingness to paycooperative advertisingadvertising effect

Mathematics Subject Classification ID

Nonlinear programming (90C30) Noncooperative games (91A10) Marketing, advertising (90B60) Consumer behavior, demand theory (91B42) Inventory, storage, reservoirs (90B05) Other game-theoretic models (91A40)

Recommendations

• Coordinating advertising and pricing in a manufacturer-retailer channel
• Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach
• Cooperative advertising models under different channel power structure
• A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
• Coordination of advertising in supply chain management with cooperating manufacturer and retailers

Cites work

• scientific article; zbMATH DE number 5010674 (Why is no real title available?)
• A New Product Adoption Model with Price, Advertising, and Uncertainty
• A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
• A survey of game-theoretic models of cooperative advertising
• Cooperative advertising models in supply chain management: a review
• Cooperative advertising to induce strategic customers for purchase at the full price
• Equilibrium pricing and advertising strategies in a marketing channel
• Incentives for retailer promotion in a marketing channel
• On a cooperative advertising model for a supply chain with one manufacturer and one retailer
• Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach

Cited in

(6)

• Quality improvement vs. advertising support: which strategy works better for a manufacturer?
• How cooperative advertising interacts with distributional contracts in a dual-channel system
• Modeling brand advertising with heterogeneous consumer response: channel implications
• Coordinating advertising and pricing in a manufacturer-retailer channel
• Determining the price and refund of products in a supply chain with quality and advertising costs in a fuzzy environment
• Optimal cooperative advertising integration strategy for organizations adding a direct online channel

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