Channel coordination with cooperative advertising considering effect of advertising on willingness to pay

DOI10.1007/S10957-018-1217-5MaRDI QIDQ1743544zbMATH OpenOpenAlexFDO

Authors Amir Farshbaf-Geranmayeh, M. Rabbani, Ata Allah Taleizadeh

Publication date 13 April 2018

Published in Journal of Optimization Theory and Applications (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/s10957-018-1217-5

zbMATH Keywords

advertising effectcooperative advertisinggame theorypricingwillingness to pay

Mathematics Subject Classification ID

Inventory, storage, reservoirs (90B05) Marketing, advertising (90B60) Nonlinear programming (90C30) Noncooperative games (91A10) Other game-theoretic models (91A40) Consumer behavior, demand theory (91B42)

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Cites work

• A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
• A New Product Adoption Model with Price, Advertising, and Uncertainty
• A survey of game-theoretic models of cooperative advertising
• Cooperative advertising models in supply chain management: a review
• Cooperative advertising to induce strategic customers for purchase at the full price
• Equilibrium pricing and advertising strategies in a marketing channel
• scientific article; zbMATH DE number 5010674 (Why is no real title available?)
• Incentives for retailer promotion in a marketing channel
• On a cooperative advertising model for a supply chain with one manufacturer and one retailer
• Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach

Cited in

(8)

• Coordinating advertising and pricing in a manufacturer-retailer channel
• Determining the price and refund of products in a supply chain with quality and advertising costs in a fuzzy environment
• Optimal cooperative advertising integration strategy for organizations adding a direct online channel
• How cooperative advertising interacts with distributional contracts in a dual-channel system
• Quality improvement vs. advertising support: which strategy works better for a manufacturer?
• Optimal cooperative global-local advertising with complementary effects in a two-echelon supply chain: a bi-level programming approach
• A game theoretic approach with pricing and cooperative advertisement and warranty period in a two-level supply chain
• Modeling brand advertising with heterogeneous consumer response: channel implications

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