Channel coordination with cooperative advertising considering effect of advertising on willingness to pay

DOI10.1007/s10957-018-1217-5zbMath1398.90090OpenAlexW2783268387MaRDI QIDQ1743544

Amir Farshbaf-Geranmayeh, Ata Allah Taleizadeh, Masoud Rabbani

Publication date: 13 April 2018

Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10957-018-1217-5

zbMATH Keywords

game theorypricingcooperative advertisingwillingness to payadvertising effect

Mathematics Subject Classification ID

Related Items (1)

Determining the price and refund of products in a supply chain with quality and advertising costs in a fuzzy environment

Cites Work

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• On a cooperative advertising model for a supply chain with one manufacturer and one retailer
• A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
• Equilibrium pricing and advertising strategies in a marketing channel
• Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach
• Cooperative advertising models in supply chain management: a review
• A survey of game-theoretic models of cooperative advertising
• A New Product Adoption Model with Price, Advertising, and Uncertainty
• Cooperative advertising to induce strategic customers for purchase at the full price

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