scientific article; zbMATH DE number 5010674
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Publication:3374300
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(27)- Supply chain decisions with reference quality effect under the O2O environment
- Advertising games on national brand and store brand in a dual-channel supply chain
- Coordination of cooperative advertising in a two-period fashion and textiles supply chain
- Channel coordination with cooperative advertising considering effect of advertising on willingness to pay
- Dynamic cooperative advertising under manufacturer and retailer level competition
- Optimal advertising and pricing in a dynamic durable goods supply chain
- Vendor management inventory with consignment contracts and the benefits of cooperative advertising
- An analysis of efficiency of time-consistent coordination mechanisms in a model of supply chain management
- The impact of product recall on advertising decisions and firm profit while envisioning crisis or being hazard myopic
- Advertising, goodwill, and the Veblen effect
- Study on quality decisions in supply chain considering the lagged time and retailers competition
- Cooperative advertising models in supply chain management: a review
- A survey of game-theoretic models of cooperative advertising
- Better reply security and existence of equilibria in differential games
- Cooperative advertising in a dynamic retail market oligopoly
- Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain
- Are Retailers’ Private Labels Always Detrimental to National Brand Manufacturers? A Differential Game Perspective
- Cooperative advertising with accrual rate in a dynamic supply chain
- Feedback Stackelberg-Nash equilibria in mixed leadership games with an application to cooperative advertising
- A review of dynamic Stackelberg game models
- A feedback Stackelberg game of cooperative advertising in a durable goods oligopoly
- Cooperative advertising to induce strategic customers for purchase at the full price
- A decision on advertising in a closed-loop supply chain under price competition
- Retail competition and cooperative advertising
- A Stackelberg differential game theoretic approach for analyzing coordination strategies in a supply chain with retailer's premium store brand
- Dynamic cooperative promotion in the presence of private brand introduction and retailer myopic behavior
- Dynamic pricing and advertising decisions to mitigate the negative spillover effect of a product recall
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