A decision on advertising in a closed-loop supply chain under price competition

DOI10.1007/S12597-023-00665-WMaRDI QIDQ6151231zbMATH OpenFDO

Authors Deepak Singhal, Sarat Kumar Jena, Sushanta Tripathy

Publication date 11 March 2024

Published in Opsearch (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/S12597-023-00665-W

zbMATH Keywords

advertisingclosed-loop supply chaincompetitionremanufacturingStackelberg game

Mathematics Subject Classification ID

Operations research and management science (90Bxx)

Cites work

• A closed-loop logistics model for remanufacturing
• A generalized ordering and recovery policy for reusable items
• Closed-loop supply chain models with product remanufacturing
• Cooperative advertising in a marketing channel
• scientific article; zbMATH DE number 5010674 (Why is no real title available?)
• Incentive strategies for an optimal recovery program in a closed-loop supply chain
• Multi-period reverse logistics network design
• Periodic review, push inventory policies for remanufacturing.
• Remanufacturing and pricing decisions with random yield and random demand
• Retail competition and cooperative advertising

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