Cooperative advertising in a marketing channel
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Publication:5947266
DOI10.1023/A:1017547630113zbMath0980.91006OpenAlexW1575435306MaRDI QIDQ5947266
Sihem Taboubi, Steffen Jørgensen, Georges Zaccour
Publication date: 12 March 2002
Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1023/a:1017547630113
differential gamescooperative advertisingfeedback Nash equilibriafeedback Stackelberg equilibriamarketing channels
Differential games (aspects of game theory) (91A23) Auctions, bargaining, bidding and selling, and other market models (91B26)
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