A stochastic goodwill model depending on quality level and advertising
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Publication:6094601
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Cites work
- scientific article; zbMATH DE number 5012789 (Why is no real title available?)
- scientific article; zbMATH DE number 1734466 (Why is no real title available?)
- A Quality Control Model with Learning Effects
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- Arbitrating a Dispute: A Decision Analytic Approach
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- Dynamics of competing with quality- and advertising-based goodwill
- Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity
- Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain
- Indefinite stochastic linear-quadratic optimal control problems with random coefficients: closed-loop representation of open-loop optimal controls
- New product introduction: goodwill, time and advertising cost
- On the solution of a differential game of managing the investments in an advertising campaign
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- Optimal production and distribution policies for a two-stage supply chain with imperfect items and price- and advertisement-sensitive demand: a note
- Optimum Advertising and Goodwill under Uncertainty
- Precommitment and equilibrium investment strategies for defined contribution pension plans under a jump-diffusion model
- Probabilistic theory of mean field games with applications I. Mean field FBSDEs, control, and games
- Probabilistic theory of mean field games with applications II. Mean field games with common noise and master equations
- Quality improvement vs. advertising support: which strategy works better for a manufacturer?
- Stochastically optimal advertising policies under dynamic conditions: The ratio rule
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Cited in
(6)- Dissipative advertising signals quality: static model with a continuum of types
- Advertising and quality improving strategies in a supply chain when facing potential crises
- Goodwill hunting and profit sharing: decision-making in a newspaper chain
- Quality choice model based on cooperative willingness degree
- A mathematical model of goodwill
- Research on the influence of spillover effect on dual-channel supply chain under the background of live-streaming marketing
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