A stochastic goodwill model depending on quality level and advertising
DOI10.1080/02331934.2022.2060829zbMATH Open1523.90045OpenAlexW4223472821MaRDI QIDQ6094601FDOQ6094601
Authors: Jun Meng, Minghui Wang, Ben-Zhang Yang, Nan-Jing Huang 
Publication date: 10 October 2023
Published in: Optimization (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1080/02331934.2022.2060829
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Cooperative games (91A12) Marketing, advertising (90B60) Transportation, logistics and supply chain management (90B06) Hierarchical games (including Stackelberg games) (91A65) Optimal stochastic control (93E20)
Cites Work
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Cited In (6)
- Dissipative advertising signals quality: static model with a continuum of types
- Advertising and quality improving strategies in a supply chain when facing potential crises
- Goodwill hunting and profit sharing: decision-making in a newspaper chain
- Quality choice model based on cooperative willingness degree
- A mathematical model of goodwill
- Research on the influence of spillover effect on dual-channel supply chain under the background of live-streaming marketing
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