A stochastic goodwill model depending on quality level and advertising (Q6094601)
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scientific article; zbMATH DE number 7747928
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
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| English | A stochastic goodwill model depending on quality level and advertising |
scientific article; zbMATH DE number 7747928 |
Statements
A stochastic goodwill model depending on quality level and advertising (English)
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10 October 2023
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supply chain
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goodwill
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Stackelberg game
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cooperative game
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stochastic optimal control
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0.7837363481521606
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0.7706887722015381
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0.7699265480041504
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0.766374409198761
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0.7588881850242615
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