The stochastic goodwill problem (Q2432911)

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scientific article; zbMATH DE number 5067663
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    The stochastic goodwill problem
    scientific article; zbMATH DE number 5067663

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      The stochastic goodwill problem (English)
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      25 October 2006
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      optimal advertising under uncertainty
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      Bellman equation
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      control with discretionary stopping
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