Advertising for a new product introduction: a stochastic approach. (Q703297)

From MaRDI portal
scientific article
Language Label Description Also known as
English
Advertising for a new product introduction: a stochastic approach.
scientific article

    Statements

    Advertising for a new product introduction: a stochastic approach. (English)
    0 references
    0 references
    0 references
    0 references
    0 references
    11 January 2005
    0 references
    0 references
    0 references
    0 references
    0 references
    Marketing
    0 references
    goodwill
    0 references
    new product introduction
    0 references
    stochastic LQ control
    0 references
    stochastic Riccati equation
    0 references