Cooperative advertising in a marketing channel (Q5947266)
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scientific article; zbMATH DE number 1660705
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Cooperative advertising in a marketing channel |
scientific article; zbMATH DE number 1660705 |
Statements
Cooperative advertising in a marketing channel (English)
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12 March 2002
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differential games
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marketing channels
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cooperative advertising
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feedback Nash equilibria
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feedback Stackelberg equilibria
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