Pages that link to "Item:Q5947266"
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The following pages link to Cooperative advertising in a marketing channel (Q5947266):
Displaying 47 items.
- Cooperative advertising in a dynamic retail market oligopoly (Q385162) (← links)
- Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain (Q398669) (← links)
- On a cooperative advertising model for a supply chain with one manufacturer and one retailer (Q439705) (← links)
- Cooperative advertising with accrual rate in a dynamic supply chain (Q523441) (← links)
- Retail competition and cooperative advertising (Q631199) (← links)
- A game-theoretic analysis for coordinating cooperative advertising in a supply chain (Q639207) (← links)
- Advertising for a new product introduction: a stochastic approach. (Q703297) (← links)
- A time-consistent open-loop Stackelberg equilibrium of shelf-space allocation (Q813999) (← links)
- Modeling brand advertising with heterogeneous consumer response: channel implications (Q889559) (← links)
- Developments in differential game theory and numerical methods: Economic and management applications (Q926557) (← links)
- Advertising coordination games of a manufacturer and a retailer while introducing a new product (Q926588) (← links)
- Pricing and advertising of private and national brands in a dynamic marketing channel (Q933818) (← links)
- Advertising and production of a seasonal good for a heterogeneous market (Q989826) (← links)
- Retail promotions with negative brand image effects: Is cooperation possible? (Q1405237) (← links)
- The dynamic investment strategy of online advertising based on spillover effect in duopoly competition market (Q1616594) (← links)
- Supply chain decisions with reference quality effect under the O2O environment (Q1622047) (← links)
- Coordination of cooperative advertising in a two-period fashion and textiles supply chain (Q1718181) (← links)
- Dynamic strategies on firm production and platform advertisement in crowdfunding considering investor's perception (Q1727078) (← links)
- Optimal goodwill path to introduce a new product (Q1771106) (← links)
- Recent developments in dynamic advertising research (Q1926777) (← links)
- Optimal advertising and pricing in a dynamic durable goods supply chain (Q1937093) (← links)
- An analysis of efficiency of time-consistent coordination mechanisms in a model of supply chain management (Q2001475) (← links)
- Coordinating pricing and advertising in a two-period fashion supply chain (Q2026707) (← links)
- Advertising, goodwill, and the Veblen effect (Q2029052) (← links)
- Cooperative advertising models in supply chain management: a review (Q2256163) (← links)
- Feedback Stackelberg equilibrium strategies when the private label competes with the national brand (Q2271815) (← links)
- Optimal joint dynamic pricing, advertising and inventory control model for perishable items with psychic stock effect (Q2286978) (← links)
- Delayed effects of cooperative advertising in goodwill dynamics (Q2294294) (← links)
- Differential game analyses of logistics service supply chain coordination by cost sharing contract (Q2336770) (← links)
- Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity (Q2417100) (← links)
- On the coordination of dynamic marketing channels and two-part tariffs (Q2440716) (← links)
- A survey of game-theoretic models of cooperative advertising (Q2514806) (← links)
- A linear-quadratic partially observed Stackelberg stochastic differential game with application (Q2668356) (← links)
- Coordinating a supply chain with negative effect of retailer’s local promotion on goodwill and reference price (Q2969970) (← links)
- A dynamic advertising model with reference price effect (Q3194691) (← links)
- ADVERTISING DECISIONS IN A VERTICAL DISTRIBUTION CHANNEL (Q3402034) (← links)
- EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS (Q3502812) (← links)
- Optimal dynamic advertising policies and equilibria (Q3542237) (← links)
- Equilibrium Pricing, Advertising, and Quality Strategies in a Platform Service Supply Chain (Q5070127) (← links)
- On the Coordination of Static and Dynamic Marketing Channels in a Duopoly with Advertising (Q5140354) (← links)
- Optimal advertising decisions for promoting retail and online channels in a dynamic framework (Q5175844) (← links)
- Feedback Stackelberg--Nash Equilibria in Mixed Leadership Games with an Application to Cooperative Advertising (Q5238253) (← links)
- A Feedback Stackelberg Game of Cooperative Advertising in a Durable Goods Oligopoly (Q5251157) (← links)
- SHELF-SPACE ALLOCATION AND ADVERTISING DECISIONS IN THE MARKETING CHANNEL: A DIFFERENTIAL GAME APPROACH (Q5711106) (← links)
- Cooperative advertising to induce strategic customers for purchase at the full price (Q6088207) (← links)
- Incentive mechanisms for price and advertising coordination in dynamic marketing channels (Q6088208) (← links)
- A decision on advertising in a closed-loop supply chain under price competition (Q6151231) (← links)
