Pages that link to "Item:Q5947266"
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The following pages link to Cooperative advertising in a marketing channel (Q5947266):
Displayed 15 items.
- Retail competition and cooperative advertising (Q631199) (← links)
- A game-theoretic analysis for coordinating cooperative advertising in a supply chain (Q639207) (← links)
- Advertising for a new product introduction: a stochastic approach. (Q703297) (← links)
- A time-consistent open-loop Stackelberg equilibrium of shelf-space allocation (Q813999) (← links)
- Developments in differential game theory and numerical methods: Economic and management applications (Q926557) (← links)
- Advertising coordination games of a manufacturer and a retailer while introducing a new product (Q926588) (← links)
- Pricing and advertising of private and national brands in a dynamic marketing channel (Q933818) (← links)
- Advertising and production of a seasonal good for a heterogeneous market (Q989826) (← links)
- Retail promotions with negative brand image effects: Is cooperation possible? (Q1405237) (← links)
- Optimal goodwill path to introduce a new product (Q1771106) (← links)
- Feedback Stackelberg equilibrium strategies when the private label competes with the national brand (Q2271815) (← links)
- ADVERTISING DECISIONS IN A VERTICAL DISTRIBUTION CHANNEL (Q3402034) (← links)
- EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS (Q3502812) (← links)
- Optimal dynamic advertising policies and equilibria (Q3542237) (← links)
- SHELF-SPACE ALLOCATION AND ADVERTISING DECISIONS IN THE MARKETING CHANNEL: A DIFFERENTIAL GAME APPROACH (Q5711106) (← links)