Advertising, goodwill, and the Veblen effect (Q2029052)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Advertising, goodwill, and the Veblen effect |
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Advertising, goodwill, and the Veblen effect (English)
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3 June 2021
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OR in marketing
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dynamic pricing
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dynamic advertising
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Veblen effect
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conspicuous consumption
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