Optimal advertising and pricing in a class of general new-product adoption models (Q2355872)
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scientific article; zbMATH DE number 6466390
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| English | Optimal advertising and pricing in a class of general new-product adoption models |
scientific article; zbMATH DE number 6466390 |
Statements
Optimal advertising and pricing in a class of general new-product adoption models (English)
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28 July 2015
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optimal control
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dynamic programming
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OR in marketing
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pricing
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Sethi/Bass model
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0.8954838514328003
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0.8450450301170349
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0.8276686668395996
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