Quality effects in different advertising models -- an impulse control approach (Q1752153)
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scientific article; zbMATH DE number 6872180
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| English | Quality effects in different advertising models -- an impulse control approach |
scientific article; zbMATH DE number 6872180 |
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Quality effects in different advertising models -- an impulse control approach (English)
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24 May 2018
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advertising
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Nerlove-Arrow model
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Vidale-Wolfe model
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Ozga model
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quality
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