Optimal Product Quality And Advertising (Q3945934)
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scientific article; zbMATH DE number 3763666
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
||
| English | Optimal Product Quality And Advertising |
scientific article; zbMATH DE number 3763666 |
Statements
Optimal Product Quality And Advertising (English)
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1981
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advertising-quality control problem
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product differentiation
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marketing
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theory of the firm
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