Optimal Product Quality And Advertising

DOI10.1080/03155986.1981.11731835MaRDI QIDQ3945934zbMATH OpenOpenAlexFDO

Authors Charles S. Tapiero

Publication date 1981

Published in INFOR: Information Systems and Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1080/03155986.1981.11731835

zbMATH Keywords

advertising-quality control problemmarketingproduct differentiationtheory of the firm

Mathematics Subject Classification ID

Operations research and management science (90B99)

Cited in

(5)

• Quality effects in different advertising models -- an impulse control approach
• The price of quality claims
• Advertising and quality-dependent word-of-mouth in a contagion sales model
• Quality control and the sales process
• Quality control and product servicing: A decision framework

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