An advertising control model of two state variables (Q1068710)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | An advertising control model of two state variables |
scientific article |
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An advertising control model of two state variables (English)
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1986
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We present a model which combines some important aspects of advertising in the following way: control advertising rate under a budget constraint, and evolutions of goodwill and awareness. The computer simulations with this model consider, for example, the effect of a time lag process between the advertisement and the actual purchase, the efficiency of the advertisement, and seasonal effect.
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marketing
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advertising
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budget constraint
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computer simulations
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time lag process
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seasonal effect
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