Optimal dynamic advertising with an adverse exogenous effect on brand goodwill (Q1023345)
From MaRDI portal
scientific article
Language | Label | Description | Also known as |
---|---|---|---|
English | Optimal dynamic advertising with an adverse exogenous effect on brand goodwill |
scientific article |
Statements
Optimal dynamic advertising with an adverse exogenous effect on brand goodwill (English)
0 references
11 June 2009
0 references
optimal control
0 references
nonsmooth optimization
0 references
advertising
0 references
0 references
0 references