Optimal dynamic advertising with an adverse exogenous effect on brand goodwill (Q1023345)
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scientific article; zbMATH DE number 5564273
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| default for all languages | No label defined |
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| English | Optimal dynamic advertising with an adverse exogenous effect on brand goodwill |
scientific article; zbMATH DE number 5564273 |
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Optimal dynamic advertising with an adverse exogenous effect on brand goodwill (English)
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11 June 2009
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optimal control
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nonsmooth optimization
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advertising
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0.8274517059326172
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0.8244375586509705
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0.8114204406738281
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0.8109312057495117
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0.8097501397132874
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