Pricing and advertising of private and national brands in a dynamic marketing channel (Q933818)
From MaRDI portal
scientific article
Language | Label | Description | Also known as |
---|---|---|---|
English | Pricing and advertising of private and national brands in a dynamic marketing channel |
scientific article |
Statements
Pricing and advertising of private and national brands in a dynamic marketing channel (English)
0 references
25 July 2008
0 references
Marketing channels
0 references
Private label
0 references
Advertising
0 references
Pricing
0 references
Differential games
0 references
Feedback-Nash equilibrium
0 references
0 references
0 references