Pricing and advertising of private and national brands in a dynamic marketing channel (Q933818)

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scientific article; zbMATH DE number 5304082
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    Pricing and advertising of private and national brands in a dynamic marketing channel
    scientific article; zbMATH DE number 5304082

      Statements

      Pricing and advertising of private and national brands in a dynamic marketing channel (English)
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      25 July 2008
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      Marketing channels
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      Private label
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      Advertising
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      Pricing
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      Differential games
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      Feedback-Nash equilibrium
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