When should a retailer invest in brand advertising? (Q723962)
From MaRDI portal
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | When should a retailer invest in brand advertising? |
scientific article |
Statements
When should a retailer invest in brand advertising? (English)
0 references
25 July 2018
0 references
OR in marketing
0 references
marketing channels
0 references
advertising
0 references
differential games
0 references
brand reputation
0 references
0 references
0 references
