Fighting store brands through the strategic timing of pricing and advertising decisions (Q1713758)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Fighting store brands through the strategic timing of pricing and advertising decisions |
scientific article |
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Fighting store brands through the strategic timing of pricing and advertising decisions (English)
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28 January 2019
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OR in marketing
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advertising and pricing
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decision timing
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store and national brands
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game theory
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