Price competition and store competition: store brands vs. national brand (Q2253486)

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scientific article; zbMATH DE number 6321926
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    Price competition and store competition: store brands vs. national brand
    scientific article; zbMATH DE number 6321926

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      Price competition and store competition: store brands vs. national brand (English)
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      27 July 2014
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      channel leadership
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      distribution channels
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      game theory
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      product differentiation
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      store brands
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      store differentiation
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