Retail promotions with negative brand image effects: Is cooperation possible? (Q1405237)
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scientific article; zbMATH DE number 1970780
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| default for all languages | No label defined |
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| English | Retail promotions with negative brand image effects: Is cooperation possible? |
scientific article; zbMATH DE number 1970780 |
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Retail promotions with negative brand image effects: Is cooperation possible? (English)
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25 August 2003
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Supply chain management
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Game theory
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Retailer promotion support program
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0.8709093332290649
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0.8532954454421997
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0.8398647904396057
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0.8180604577064514
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