Optimal advertising and pricing in a dynamic durable goods supply chain (Q1937093)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Optimal advertising and pricing in a dynamic durable goods supply chain |
scientific article |
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Optimal advertising and pricing in a dynamic durable goods supply chain (English)
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11 February 2013
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cooperative advertising
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Stackelberg differential game
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Nash differential game
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sales-advertising dynamics
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feedback Stackelberg equilibrium
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durable goods
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