Pages that link to "Item:Q1405237"
From MaRDI portal
The following pages link to Retail promotions with negative brand image effects: Is cooperation possible? (Q1405237):
Displayed 50 items.
- Cooperative advertising in a dynamic retail market oligopoly (Q385162) (← links)
- On a cooperative advertising model for a supply chain with one manufacturer and one retailer (Q439705) (← links)
- Environmental collaboration in a closed-loop supply chain with a reverse revenue sharing contract (Q475295) (← links)
- Cooperative advertising with accrual rate in a dynamic supply chain (Q523441) (← links)
- A review of dynamic Stackelberg game models (Q523978) (← links)
- The Leitmann-Schmitendorf advertising differential game (Q603072) (← links)
- Quality improvement vs. advertising support: which strategy works better for a manufacturer? (Q621673) (← links)
- Retail competition and cooperative advertising (Q631199) (← links)
- A game-theoretic analysis for coordinating cooperative advertising in a supply chain (Q639207) (← links)
- Prices, promotions, and channel profitability: was the conventional wisdom mistaken? (Q713123) (← links)
- When should a retailer invest in brand advertising? (Q723962) (← links)
- Could myopic pricing be a strategic choice in marketing channels? A game theoretic analysis (Q733499) (← links)
- A time-consistent open-loop Stackelberg equilibrium of shelf-space allocation (Q813999) (← links)
- Shelf-space allocation of national and private brands (Q869599) (← links)
- Developments in differential game theory and numerical methods: Economic and management applications (Q926557) (← links)
- Pricing and advertising of private and national brands in a dynamic marketing channel (Q933818) (← links)
- A dynamic model for advertising and pricing competition between national and store brands (Q958088) (← links)
- Coordinating advertising and pricing in a manufacturer-retailer channel (Q1014999) (← links)
- Advertising strategies in a franchise system (Q1027450) (← links)
- Short-term and long-term competition between providers of shrink-wrap software and software as a service (Q1027554) (← links)
- A differential game of retailer promotions. (Q1398388) (← links)
- Coordination of cooperative advertising in a two-period fashion and textiles supply chain (Q1718181) (← links)
- Strategic technology licensing in a supply chain (Q1754224) (← links)
- Overcoming the drawbacks of a revenue-sharing contract through a support program (Q1761813) (← links)
- Study on complex advertising and price competition dual-channel supply chain models considering the overconfidence manufacturer (Q1792791) (← links)
- Recent developments in dynamic advertising research (Q1926777) (← links)
- Optimal advertising and pricing in a dynamic durable goods supply chain (Q1937093) (← links)
- Vendor management inventory with consignment contracts and the benefits of cooperative advertising (Q1991150) (← links)
- An analysis of efficiency of time-consistent coordination mechanisms in a model of supply chain management (Q2001475) (← links)
- Coordinating pricing and advertising in a two-period fashion supply chain (Q2026707) (← links)
- Advertising and quality improving strategies in a supply chain when facing potential crises (Q2028766) (← links)
- On coincidence of feedback and global Stackelberg equilibria in a class of differential games (Q2030318) (← links)
- Smart supply chains with vendor managed inventory, coordination, and environmental performance (Q2030602) (← links)
- Partial myopia vs. forward-looking behaviors in a dynamic pricing and replenishment model for perishable items (Q2031362) (← links)
- Commercial used apparel collection operations in retail supply chains (Q2076922) (← links)
- Managing brand competition with consumer fairness concern via manufacturer incentive (Q2116877) (← links)
- Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach (Q2253365) (← links)
- Cooperative advertising models in supply chain management: a review (Q2256163) (← links)
- Feedback Stackelberg equilibrium strategies when the private label competes with the national brand (Q2271815) (← links)
- Strategic interactions in traditional franchise systems: Are franchisors always better off? (Q2275806) (← links)
- Research on cooperation strategy between government and green supply chain based on differential game (Q2278412) (← links)
- Supply chain coordination through integration of innovation effort and advertising support (Q2293963) (← links)
- Delayed effects of cooperative advertising in goodwill dynamics (Q2294294) (← links)
- Differential game analyses of logistics service supply chain coordination by cost sharing contract (Q2336770) (← links)
- Myopic versus far-sighted behaviors in dynamic supply chain coordination through advertising with reference price effect (Q2403865) (← links)
- Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity (Q2417100) (← links)
- On the coordination of dynamic marketing channels and two-part tariffs (Q2440716) (← links)
- A survey of game-theoretic models of cooperative advertising (Q2514806) (← links)
- A pricing strategy of e-commerce advertising cooperation in the Stackelberg game model with different market power structure (Q2633285) (← links)
- Cournot competition with hyperbolic learning and myopic firms: a note (Q2661531) (← links)