Supply chain coordination through integration of innovation effort and advertising support (Q2293963)

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scientific article; zbMATH DE number 7163475
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    Supply chain coordination through integration of innovation effort and advertising support
    scientific article; zbMATH DE number 7163475

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      Supply chain coordination through integration of innovation effort and advertising support (English)
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      5 February 2020
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      supply chain management
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      innovation
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      advertising
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      pricing
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