Supply chain coordination through integration of innovation effort and advertising support (Q2293963)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Supply chain coordination through integration of innovation effort and advertising support |
scientific article |
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Supply chain coordination through integration of innovation effort and advertising support (English)
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5 February 2020
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supply chain management
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innovation
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advertising
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pricing
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