Coordination models of cooperative advertising under stochastic demand in a one-manufacturer two-retailer supply chain system (Q3109176)
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scientific article; zbMATH DE number 6001736
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| English | Coordination models of cooperative advertising under stochastic demand in a one-manufacturer two-retailer supply chain system |
scientific article; zbMATH DE number 6001736 |
Statements
27 January 2012
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stochastic demand
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order quantity
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cooperative advertising
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supply chain coordination
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0.8607543110847473
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0.855308473110199
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