Retailer's order policy and channel coordination question based on cooperative advertising (Q5320382)
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scientific article; zbMATH DE number 5584748
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| English | Retailer's order policy and channel coordination question based on cooperative advertising |
scientific article; zbMATH DE number 5584748 |
Statements
22 July 2009
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supply chain
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cooperative advertising
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channel coordination
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combined contract
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0.855308473110199
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