Overcoming the drawbacks of a revenue-sharing contract through a support program (Q1761813)
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scientific article; zbMATH DE number 6107352
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| English | Overcoming the drawbacks of a revenue-sharing contract through a support program |
scientific article; zbMATH DE number 6107352 |
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Overcoming the drawbacks of a revenue-sharing contract through a support program (English)
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15 November 2012
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marketing channel
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contracting
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revenue-sharing contract
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support program
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Stackelberg feedback strategies
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