Marketing-driven channel coordination with revenue-sharing contracts under price promotion to end-customers (Q2275815)
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scientific article; zbMATH DE number 5937685
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
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| English | Marketing-driven channel coordination with revenue-sharing contracts under price promotion to end-customers |
scientific article; zbMATH DE number 5937685 |
Statements
Marketing-driven channel coordination with revenue-sharing contracts under price promotion to end-customers (English)
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10 August 2011
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supply chain management
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channel coordination
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promotional effect
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revenue sharing
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0.8499587178230286
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0.8250253200531006
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0.8202663660049438
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0.8118606209754944
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0.8115074634552002
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