Marketing-driven channel coordination with revenue-sharing contracts under price promotion to end-customers

DOI10.1016/j.ejor.2011.04.031zbMath1218.90093OpenAlexW1998989838MaRDI QIDQ2275815

Jiuh-Biing Sheu

Publication date: 10 August 2011

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2011.04.031

zbMATH Keywords

channel coordinationrevenue sharingsupply chain managementpromotional effect

Mathematics Subject Classification ID

Hierarchical games (including Stackelberg games) (91A65) Management decision making, including multiple objectives (90B50) Transportation, logistics and supply chain management (90B06) Marketing, advertising (90B60)

Related Items (7)

Fulfillment lead time and capacity decisions under demand chasing ⋮ Closed-loop supply chain coordination through incentives with asymmetric information ⋮ The effect of promotional cost sharing on the decisions of two-level supply chain with uncertain demand ⋮ Supply chain contracts with multiple retailers in a fuzzy demand environment ⋮ Revenue Share Contract Design with Marketing Strategy Types of Supplier ⋮ Group-buying and channel coordination under asymmetric information ⋮ Supply chain analysis under a price-discount incentive scheme for electric vehicles

Cites Work

• One time only incentives and inventory policies
• Optimal promotion planning -- depth and frequency -- for a two-stage supply chain under Markov switching demand
• Varying parameter models to accomodate dynamic promotion effects
• The Logistics Impact of a Mixture of Order-Streams in a Manufacturer-Retailer System
• Decentralized Supply Chains with Competing Retailers Under Demand Uncertainty
• Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations
• The Quantity Flexibility Contract and Supplier-Customer Incentives
• Strategic Inventories in Vertical Contracts
• First Mover and Second Mover Advantages
• Channel Coordination and Quantity Discounts

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