Marketing-driven channel coordination with revenue-sharing contracts under price promotion to end-customers

DOI10.1016/J.EJOR.2011.04.031MaRDI QIDQ2275815zbMATH OpenOpenAlexFDO

Authors Jiuh-Biing Sheu

Publication date 10 August 2011

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2011.04.031

zbMATH Keywords

channel coordinationpromotional effectrevenue sharingsupply chain management

Mathematics Subject Classification ID

Transportation, logistics and supply chain management (90B06) Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60) Hierarchical games (including Stackelberg games) (91A65)

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Cites work

• Channel Coordination and Quantity Discounts
• Decentralized supply chains with competing retailers under demand uncertainty
• First Mover and Second Mover Advantages
• One time only incentives and inventory policies
• Optimal promotion planning -- depth and frequency -- for a two-stage supply chain under Markov switching demand
• Strategic inventories in vertical contracts
• Supply chain coordination with revenue-sharing contracts: strengths and limitations
• The logistics impact of a mixture of order-streams in a manufacturer-retailer system
• The quantity flexibility contract and supplier-customer incentives
• Varying parameter models to accomodate dynamic promotion effects

Cited in

(18)

• Group-buying and channel coordination under asymmetric information
• Effects of promotion cost sharing policy with the sales learning curve on supply chain coordination
• Overcoming the drawbacks of a revenue-sharing contract through a support program
• The effect of promotional cost sharing on the decisions of two-level supply chain with uncertain demand
• Supply chain analysis under a price-discount incentive scheme for electric vehicles
• Closed-loop supply chain coordination through incentives with asymmetric information
• Manufacturer's revenue-sharing contract and retail competition
• A supply chain under limited-time promotion: The effect of customer sensitivity
• Mail-in-rebate coupled with revenue sharing and downward direct discount for supply chain coordination
• Contract type and decision right of sales promotion in supply chain management with a capital constrained retailer
• The impact of the distance-dependent promotional effect on the promotion cost sharing decision
• Dynamic supply chain revenue sharing contract under mutable promotion efforts
• Supply chain contracts with multiple retailers in a fuzzy demand environment
• Revenue share contract design with marketing strategy types of supplier
• Optimizing channel profits with threshold incentives and alternative pricing schemes
• Fulfillment lead time and capacity decisions under demand chasing
• A revised sales rebate contract with effort‐dependent demand: a channel coordination approach
• Signaling quality through price guarantee window for technology-related products

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