The effect of promotional cost sharing on the decisions of two-level supply chain with uncertain demand
DOI10.1007/S10479-018-3062-1zbMATH Open1448.90012OpenAlexW2895049140MaRDI QIDQ2196013FDOQ2196013
Nasim Ebrahimi, Ata Allah Taleizadeh, Kannan Govindan
Publication date: 28 August 2020
Published in: Annals of Operations Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s10479-018-3062-1
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consumer surplusStackelbergsocial responsibilitytwo-level supply chainpromotional effortscost sharing policy
Cooperative games (91A12) Marketing, advertising (90B60) Inventory, storage, reservoirs (90B05) Transportation, logistics and supply chain management (90B06) Microeconomic theory (price theory and economic markets) (91B24)
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