Effectiveness of retail joint promotions under different channel structures
From MaRDI portal
Publication:541739
DOI10.1016/j.ejor.2010.10.025zbMath1213.90148MaRDI QIDQ541739
Publication date: 7 June 2011
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2010.10.025
91B26: Auctions, bargaining, bidding and selling, and other market models
90B60: Marketing, advertising
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Cites Work
- Coordinating advertising and pricing in a manufacturer-retailer channel
- A game theory approach in seller-buyer supply chain
- EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
- The Relationship Between a Firm's Level of Technological Innovativeness and Its Pattern of Partnership Agreements