Effectiveness of retail joint promotions under different channel structures

DOI10.1016/j.ejor.2010.10.025zbMath1213.90148MaRDI QIDQ541739

Salma Karray

Publication date: 7 June 2011

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2010.10.025

zbMATH Keywords

game theory; marketing; supply chain management; retailing

Mathematics Subject Classification ID

91B26: Auctions, bargaining, bidding and selling, and other market models

90B60: Marketing, advertising

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Cites Work

• Coordinating advertising and pricing in a manufacturer-retailer channel
• A game theory approach in seller-buyer supply chain
• EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
• The Relationship Between a Firm's Level of Technological Innovativeness and Its Pattern of Partnership Agreements