The influence of coupon duration on consumers' redemption behavior and brand profitability
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Publication:2329485
DOI10.1016/j.ejor.2019.08.029zbMath1430.90364OpenAlexW2969609696WikidataQ127350697 ScholiaQ127350697MaRDI QIDQ2329485
Peter T. L. Popkowski Leszczyc, Minghui Ma, Hejun Zhuang, Zelin Zhang
Publication date: 17 October 2019
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2019.08.029
Inventory, storage, reservoirs (90B05) Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)
Related Items (1)
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